Clarify brand positioning before changing the visual identity
Separate a messaging problem from a visual problem before investing in a new logo, color palette, or website direction.
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THE COMMIT JOURNAL
Thinking ahead.
Practical ideas for better brands, websites, and customer experiences.
Ideas from across Commit’s history, together in one collection. Retrospectives use historical context dates; original articles retain their existing content. Older platform-specific guidance may have changed.
67 articles · Page 5 of 7
Build a useful editorial calendar from the questions customers already ask
Turn recurring sales and support questions into a focused content plan with clear ownership and realistic publishing capacity.
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Writing local service pages without copying a city name into every headline
Give local customers useful service-area information and evidence instead of publishing near-identical location pages.
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Product photography that answers questions before checkout
Plan a product image set around scale, detail, use, and consistency instead of collecting attractive but incomplete pictures.
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Core Web Vitals in 2020: turning performance scores into useful work
Prioritize the loading, interaction, and layout problems that interrupt real customer tasks.
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Running a remote website discovery workshop that produces decisions
Use preparation, focused exercises, and a decision log to keep remote discovery sessions productive.
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Planning local pickup before adding an online checkout
Connect product availability, pickup instructions, order confirmation, and staff responsibilities before launching local ecommerce.
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Keeping a service website useful when business conditions change
Organize urgent website updates so customers can find accurate hours, availability, service changes, and contact options.
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How to write a website brief before requesting proposals
Define the business problem, scope, responsibilities, and constraints that make website proposals easier to compare.
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What BERT meant for writing useful service pages
A practical way to turn customer questions into service pages that explain the right problem, scope, and next step.
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