Measure SEO beyond rankings and total traffic
Connect search visibility to relevant visits, useful content, and qualified business conversations without overstating attribution.
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THE COMMIT JOURNAL
Thinking ahead.
Practical ideas for better brands, websites, and customer experiences.
Ideas from across Commit’s history, together in one collection. Retrospectives use historical context dates; original articles retain their existing content. Older platform-specific guidance may have changed.
67 articles · Page 3 of 7
WCAG 2.2: use the new standard to improve the design review process
Turn accessibility review into a repeatable part of design and delivery, with attention to forms, focus, and complete user journeys.
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Remove avoidable surprises from the ecommerce checkout
Review costs, delivery expectations, account requirements, and error recovery across the complete purchase journey.
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Keep a small team on brand without turning every request into an approval bottleneck
Create usable templates, asset ownership, and clear review boundaries so everyday materials stay consistent.
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The 2023 Analytics transition: questions to settle before comparing reports
Use the Universal Analytics transition to clarify event definitions, reporting continuity, and what business teams actually need to measure.
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What a contractor website should show before asking for an estimate request
Help prospective customers evaluate project fit through clear services, representative work, process information, and accurate contact details.
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An editorial review process for AI-assisted marketing content
Keep responsibility for facts, examples, voice, and usefulness with the people publishing the content.
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Improve landing pages when you do not have enough traffic for a big A/B test
Use focused usability checks and careful observation when small traffic volumes make experiment results uncertain.
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Choose a CMS by testing the work your editors actually do
Evaluate publishing, permissions, content structure, and maintenance through realistic editing tasks rather than feature lists.
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A practical content audit after the 2022 helpful content announcement
Review articles for audience fit, useful answers, evidence, and overlap before deciding what to improve or retire.
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