A business blog needs a maintenance plan as much as a publishing plan
Keep a growing article library useful through ownership, review triggers, consolidation, and honest date handling.
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THE COMMIT JOURNAL
Thinking ahead.
Practical ideas for better brands, websites, and customer experiences.
Ideas from across Commit’s history, together in one collection. Retrospectives use historical context dates; original articles retain their existing content. Older platform-specific guidance may have changed.
67 articles · Page 1 of 7
Redesign the website without losing the brand people recognize
Preserve the logo, colors, and identity while improving layout, content hierarchy, navigation, and usability.
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An annual search review should end with a short, useful work plan
Turn a year of search and customer evidence into prioritized improvements rather than a long report nobody acts on.
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Explain service pricing without pretending every project is the same
Help buyers understand cost drivers, scope boundaries, and the estimate process even when exact pricing requires a conversation.
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Qualify website inquiries without making good prospects feel unwelcome
Use clear service boundaries and thoughtful intake questions to improve fit while respecting the visitor's time.
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Next.js or WordPress: choose around the team that will run the site
Compare content workflows, application needs, deployment, and maintenance responsibilities before choosing a website platform.
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Build a nonprofit campaign page around one clear action
Connect the campaign story, evidence, donation or registration process, and post-action communication without overwhelming supporters.
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Rehearse the website launch before changing the live site
Use a launch runbook, real checks, and clear rollback responsibilities to reduce avoidable disruption.
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A small design system can keep a marketing website flexible
Use reusable components and clear content rules to support new pages without gradually fragmenting the site.
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Every important website page needs an owner
Assign factual ownership and review triggers so service details, team information, and key customer instructions stay accurate.
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