Plan seasonal marketing around capacity, not just the calendar
A seasonal campaign should match local customer needs, staffing, availability, and the follow-up your business can support.
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THE COMMIT JOURNAL
Thinking ahead.
Practical ideas for better brands, websites, and customer experiences.
Ideas from across Commit’s history, together in one collection. Retrospectives use historical context dates; original articles retain their existing content. Older platform-specific guidance may have changed.
67 articles · Page 4 of 7
Packaging hierarchy: help shoppers understand the product before the details
Organize brand, product identity, variant, and supporting information so packaging stays recognizable and easy to compare.
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Write a B2B case study even when you cannot publish revenue results
Use the client problem, constraints, decisions, and documented deliverables to build credible project evidence.
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Protect useful URLs during a website redesign
Inventory old pages, map their replacements, and test redirects before a redesigned website goes live.
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What belongs in a website maintenance plan
Separate hosting, software upkeep, content changes, and incident response so important responsibilities do not fall between vendors.
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Make a QR code a useful bridge between print and the website
Plan the destination, context, measurement, and maintenance behind a QR code before adding it to printed materials.
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Write the measurement plan before building the marketing dashboard
Define business questions, useful events, and reporting ownership before adding more charts or tracking tools.
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A smaller, interested email list can be more useful than a bigger one
Build an email program around clear expectations, relevant segments, and meaningful responses instead of list size.
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Website navigation should work without a mouse
Evaluate menus through keyboard use, clear labels, visible focus, and predictable behavior rather than appearance alone.
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Make mobile inquiry forms easier to finish
Improve lead forms by asking only what is needed, explaining the next step, and handling errors clearly.
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