White Claw Hard Seltzer
Marketing Materials / Print DesignA promotional table tent for White Claw sales representatives, tailored to an event promotion at Tampa’s Hard Rock Hotel & Casino.
Bring a national brand into a specific sales moment.
A small format with a specific job
For an event promotion at Tampa’s Hard Rock Hotel & Casino, White Claw sales representatives needed a piece that could bring the products into the conversation. The brief was focused: feature Black Cherry, Natural Lime, and Ruby Grapefruit in a tabletop format that made room for the promotion.
Designing for the table—and the print sheet
We shaped the layout around the products, message, and physical footprint. Then we considered what would happen after the artwork left the screen. Arranging two table tents on a standard tabloid sheet made production practical, while trim marks and folding guides gave the piece a clear path from printed sheet to tabletop display.
Useful creative travels all the way to the event
This was a compact assignment, but it joined brand presentation with the everyday needs of a sales team. The promotion had to look right and be straightforward to reproduce. Both decisions belonged in the design process, because the piece’s real setting was the event—not the design file.
Put your next promotion into the right format for the moment.
Tell us what you’re offering, who you need to reach, and what you want people to do next. We’ll start there.