Westcott Brewing Company
Branding / Logo Design / Packaging DesignA Syracuse-inspired visual identity carried into beer labeling, bottle caps, and product packaging.
Give a new brewery an identity rooted in its hometown.
A new brewery with a place in its story
When Westcott Brewing Company began developing its brand, Syracuse was part of the founder’s vision. The identity needed to carry that connection into the places a beer brand lives: the label, the bottle cap, and the packaging someone takes home.
Finding a local idea that could travel
We worked through sketches and brainstorming with the founder to find the direction. A clean approach, iconography, and a downtown Syracuse silhouette became the visual language, giving the brewery a recognizable way to carry its hometown into its product presentation.
Small applications, one shared identity
The same idea had to hold together at different sizes and across different surfaces. Bringing those applications into the brand work connected the story of the brewery with the physical details of the product.
Build a product identity around a story that belongs to your business.
Tell us what you’re offering, who you need to reach, and what you want people to do next. We’ll start there.