Six Flags
Website Design + DevelopmentA Holiday in the Park website designed around Six Flags’ brand standards, flexible content, and multilingual needs.
Make a seasonal experience feel unmistakably on brand.
A familiar brand, dressed for the holidays
Holiday in the Park brings a seasonal world of lights, shows, and festive experiences into Six Flags. The website needed to express that atmosphere while still feeling part of the wider brand. We had to find the holiday character within the corporate design guidance, rather than start with a blank canvas.
Designing for more than one version of the page
Color and imagery helped establish the seasonal tone. Beneath that presentation, layouts had to accommodate English and Spanish, changing text lengths, and different combinations of content. We also developed an editable back end, considering the client’s experience of maintaining the site alongside the visitor’s experience of browsing it.
The flexibility behind the festive presentation
A campaign website has to hold together as its content changes. This project connected the recognizable Six Flags identity with a structure built to handle variation. The seasonal expression and the publishing system were parts of the same design problem.
Bring your next campaign to life within the brand people know.
Tell us what you’re offering, who you need to reach, and what you want people to do next. We’ll start there.