Sarasota Jungle Gardens
Graphic Design / Outdoor SignageOutdoor, web, email, and social creative supporting event promotion for a Sarasota visitor attraction.
One event message, from the roadside to the news feed.
An invitation people might encounter anywhere
An attraction’s next visitor might first notice an event on a roadside sign, in an email, or while scrolling through Facebook. Sarasota Jungle Gardens needed its upcoming events to make sense in all of those places. The challenge was to carry the message across very different moments of attention.
Changing the format without losing the thread
We developed outdoor signs, banners, and billboards, then extended the campaigns into website graphics, email content, and Facebook creative. Each format called for its own treatment: a billboard has a different job from a post or a website graphic. Copy and design worked together to adapt the event message to its setting.
From passing interest to planning a visit
The work connected the public-facing campaign with the places people could explore the attraction further. Its purpose was to make an event feel like one invitation wherever someone encountered it, rather than a collection of unrelated promotions.
Give your next event a consistent presence across channels.
Tell us what you’re offering, who you need to reach, and what you want people to do next. We’ll start there.