Dream Home Specialists
Product Strategy / Web Product DesignA mobile-conscious property presentation concept with customizable navigation for individual featured listings.
Let each property tell its own story.
A property is more than a listing entry
Dream Home Specialists wanted more freedom in how featured properties were presented. Existing listing options could hold the information, but the brief called for more control over branding, property-specific highlights, and the experience on a phone.
Letting the presentation follow the property
We researched the landscape and interviewed the team to understand what the product needed to do. Customizable navigation for each featured listing became a central idea. Defining what belonged in the solution—and what did not—helped give that flexibility a clear boundary.
A different way to frame the opportunity
The product direction treated each property as its own marketing story. It considered both the team preparing that story and the prospective buyer exploring it, connecting control over the presentation with the experience of discovering what makes a listing distinctive.
Build a property presentation around what makes the listing different.
Tell us what you’re offering, who you need to reach, and what you want people to do next. We’ll start there.