Nash Next
Print Design / Interactive MarketingPrint and interactive marketing creative for Cumulus Media’s country music artist-development competition.
Keep a competition’s message moving as the campaign evolves.
The launch was only the opening message
Nash Next introduced a country music artist-development competition with a story that would change as the competition progressed. The launch needed attention, but later advertising would have different things to say about judging, social participation, and the mobile app.
Creating a direction that could keep moving
We designed the initial full-page advertisement featured in Country Weekly Magazine, then carried its overall direction into subsequent promotional work. The creative needed enough consistency to belong to the same campaign and enough flexibility to support each new message.
Following the audience through the campaign
The project became a sequence of communications rather than one isolated advertisement. It shows how a clear creative direction can provide continuity while the invitation to the audience evolves.
Build a campaign direction that can carry more than one message.
Tell us what you’re offering, who you need to reach, and what you want people to do next. We’ll start there.