Faro Bearings
Web Design + DevelopmentWebsite planning and development for an Italian-made bearing business distributed from Sarasota.
Help a technical product business move from explanation to inquiry.
Behind a technical product is a buying decision
Faro Bearings brought Italian-made products and technical expertise to a website improvement project with a clear commercial purpose: supporting new leads. The task was to connect the company’s online presentation with the beginning of a customer inquiry.
Giving the website a defined role
We developed a plan for improving the site and streamlining that lead-generation path, with website design and development forming the project. The direction treated the site as part of the sales process: a place to explore the business and establish the next conversation, rather than simply an online destination.
Make your technical offering easier to explore and inquire about.
Tell us what you’re offering, who you need to reach, and what you want people to do next. We’ll start there.