Easily put, Infographics are used to help your audience absorb and understand content. No matter the topic or amount of information you are looking to communicate, this article will outline the process of creating and sharing infographics to drive website traffic.
Have a clear understanding of the topic and end goal of your infographic. Do your research and be sure to gather statistics and other data that will support your insight and experience on the topic. This step is important as it helps streamline and plan what graphics and visuals you need to create.
Clear, well structured and to the point. This is the time where you create graphics that complement your unique experiences and insight to the topic. Most of the time vector graphics are created in Adobe Illustrator to design the icons and other components of an infographic. The reason for creating vector graphics is due to the their scalability. These often desired file types can be scaled to any size and be used for other web projects, motion graphics, social media videos and even print materials.
There is a huge branding opportunity here if you are a business owner. You have the power to decide what colors (and or branding) you can add to your infographics to reinforce your message. Like a footer of a website, some businesses design a bottom graphic near the data sources that includes their logo and contact information.
You’ve done the hard work, now is the time to share it. First you’d want to feature this infographic on a dedicated landing page or blog post on your website. Infographics are great to add to a blog post (with at least 500 words) where you can section out parts of the infographic (sometimes showing a zoom in) to highlight key parts of your message.
Ultimately, the end goal usually is to drive traffic to your website. To get the most of your time and effort creating blogs and infographics you should plan on posting to your website first. This publishes the content on your website where it will live and breathe life and will someday be recognized by Google and other search engines! A new blog post or landing page will help add that rich content to your website but that’s only part of the plan.
A bit of manual outreach can truly help get your content in front of more people. Look for prospects (websites and other blogs) who have already wrote about your topic. Often times you can engage with other like-minded bloggers with the end goal to have your infographic featured with backlinks to your website.
This is great for industry related products, but finding a way to relate to the topic and offering to let them use the content if they wish should be your plan.
Example: Let’s say you own a brewery and wrote a craft beer blog post that included a custom infographic about pairing beer with local restaurant dishes. This would be a great way to hopefully have your blog shared and appreciated by local restaurants and other foodies in the community. This strategy reinforces your brand but the end-goal should drive sales by introducing new beers available for distribution in your local market.
Are you looking to drive traffic to your website with infographics? Message me directly to set a time to discuss ways we can collaborate to define, refine, and develop unique ways to tell your story. Visit commitmarketing.com to learn more about our team, recent work and to read more blogs that highlight marketing, technology and social media marketing.